You don’t have to have dyed hair to benefit from purple shampoo.Some with dramatic blonde or silver highlights also find that purple shampoo provides better color, although it has no effect on other hair colors. Those with silver hair also find undertones starting to appear, and purple shampoo can help with that, as well. When purple is applied to your hair, it cancels out the yellow tones, providing that icy blonde color that is seen as the ideal.īut blonde hair isn’t the only hair color that can benefit from a tube of purple shampoo. If you look at a color wheel, purple is directly across from yellow, and colors located on opposing sides of the wheel cancel each other out. That means in the weeks following your appointment, you may find that your blonde takes on a bit of brassiness, which you’re stuck with until your next coloring. But not everyone pays for salon color and, of those who do, the toner can lose its power over time.

Stylists typically add a toner to reduce those colors, known as undertones. Those yellows, oranges and reds that make blonde hair look less brilliant than you’d prefer are hard to avoid.

Even if it looks perfect the day you color it, it can gradually lose its luster and start to turn brassy. Whether you were born with blonde hair or you pay for it, it can be tough to get the color just right.

Loreal purple shampoo reviews